From a young age we’re all encouraged to eat more vegetables, but most of us also want gourmet ingredients, specialist ingredients, and luxury ingredients. 

If we’re having tinned toms, we want the best Italian tinned tomatoes. And we want convenience. 

Even if we have our own garden, allotment or window box to grow things in, we want to order food ingredients online. 

We want to buy cooking ingredients that inspire us. We want the best Italian canned tomatoes – San Marzano tomatoes or Casa Marrazzo tomatoes – with nonpareil capers, olive oil to die for, and maybe more than one ‘any vegetable’. 

We want our ingredient shop to bring us things we know, and things we’d never thought of. Unusual cooking ingredients, as well as everyday classics. 

And all of that while eating a few more vegetables.