Loison is synonymous with luxury panettone and colomba. This much loved brand has been baking panettones for over 75 years, started by Tranquillo Loisin in 1838. And today his grandson, Dario cares for the business.
You'll see a big difference in price and quality between Loison's "Top Line Panettone" and the day-to-day panettone from Loison that you see in supermarkets.
For Loisin’s ‘top line’ panettones, all the ingredients are carefully selected by Dario: the freshest eggs, butter and cream from Italy’s mountain farms, and fine Italian flours and sugar. The panettones are made with the traditional sourdough process.
Each yeasted cake takes 72 hours from beginning to end. This gentle proving gives rise to the panettone’s exquisite texture and rich flavour.
This year, enjoy the classic panettone in a beautifully updated panettone tin design.
A slice of Loison panettone is one of our favourite Christmas treats.
Their innovative flavour combinations always introduce something new. Try the salted caramel panettone which is rich with dark caramel cream and studded with chocolate drops. A fantastic Christmas gift.
Read more in our Buyer's Guide to Panettone and How to eat panettone
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Loison is synonymous with luxury panettone and colomba. This much loved brand has been baking panettones for over 75 years,
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