Gianduja is an irresistible Italian blend of chocolate and hazelnuts. Originating in the Piedmont region of Italy, the history of Gianduja is as fascinating as its flavour is delicious.

The creation of Gianduja chocolate dates back to the early 19th century when cocoa was scarce and expensive. 

Chocolatiers in Turin, Piedmont's capital, faced a dilemma. To make their products more affordable, they began to blend cocoa with the abundant local hazelnuts. This resulted in a creamy, chocolate-hazelnut paste that was much more cost-effective. 

The name "Gianduja" refers to a Carnival character popular in the region at the time, often depicted as a smiling mask with a triangular hat, symbolising the shape of the region's chocolates.

The smooth and indulgent Gianduja paste was initially used to create solid bars, but it later found its way into various other things, such as pralines, truffles, and spreads.

Gianduja has since become an integral part of Italian culinary culture, and its delightful combination of creamy sweetness with a nutty undertone is celebrated worldwide. 

It has made a significant mark on the world of chocolate, inspiring numerous similar products and serving as a testament to the ingenuity and resourcefulness of confectioners in times of limited resources.